Singapour

How to Turn Crisis into Opportunity?

Contrary to popular belief, economic turndowns can produce significant benefits. If we look on the bright side, a crisis may bring several opportunities, such as increasing competencies through trainings, finding
alternative markets, rethinking its strategy, and why not setting up its own company?

Contrary to popular belief, economic turndowns can produce significant benefits. If we look on the bright side, a crisis may bring several opportunities, such as increasing competencies through trainings, finding alternative markets, rethinking its strategy, and why not setting up its own company?
One can certainly draw lessons from the following dynamic French entrepreneurs and their entrepreneurial stories, YabuKa, L&P Management and 1969idea, who managed to take advantage of the crisis and turn difficulties into a competitive advantage.

"This is the ideal period to review the website’s efficiency"

A time of recession forces companies to be more creative and to rethink the standards of their business. It is the right moment to rethink its communication strategy and refocus on efficient online tools. Fabien Raveton, Director of 1969idea, shares with us his views on this matter.

WHAT PUSHED YOU TO CREATE YOUR COMPANY DURING THE ECONOMIC DOWNTURN?
The creation of 1969idea Web Design followed a chain of opportunities, regardless of any economic trend which might not be the best factor to decide whether or not one should start an activity in Singapore. My first customer, a French company, needed improved and locally created tools in line with the prestigious global image. This drove me to seek local talents. The difficulty to find an ideal and affordable match for both creative and technical companies ended with the creation of my own structure. I work with both Singapore and remotely located programmers and designers for the needs of websites, logos and advertising.

DOES THE CRISIS IMPACT YOUR BUSINESS DEVELOPMENT?
Local companies need to revamp their online messages. Rethinking content and user experience definitively takes time. This is the ideal period to review the website’s efficiency, not once market peaks up again as the risk to face well prepared competition grabbing online market shares is higher.

HOW DO YOU ADAPT YOUR STRATEGY?
There is an increasing demand for simpler, yet content rich websites. With the swift adoption of Facebook, YouTube, Twitter, LinkedIn and other social networking portals, anyone building a website now knows how to interconnect with those major actors. This tremendously helps to build the community and prospects confidence. Those are no casual web-based toys as many would think but serious marketing assets for the web developers’ community. Who nowadays has never been on any of those sites if not paying them at least a few visits monthly?

DO YOU NOTICE A CHANGE IN YOUR CUSTOMERS’ BEHAVIOURS?
No company can bet on any market if they neglect the online support. More and more companies are seriously looking at how effectively is their brand displayed on the web and how much of the time spent to develop content finally reaches prospects and converts them into customers. Once the website is up and running and that users have experienced the flexibility and ease-of-use of Content Management Systems based websites, they are definitively more incline to start “pulling” their registered users to the frequently updated content using e-marketing campaigns or e-newsletters. Customers now understand the reality of the web’s best practice, search engine optimisation and marketing. A great content is useless if not brought to the hands of the visitors in a gift wrap.

-> "Green Management is a fantastic anti-crisis tool"

-> "A crisis presents an ideal opportunity to improve your staff’s skills and enhance their knowledge"

Télécharger l’article complet : <doc632|center>

<img631|left> Un article issu du magazine Focus une publication de la Chambre de commerce française à Singapour

The French Chamber of Commerce in Singapore
Nicolas AVRIL Tel : +65 6735 5523 Ext 204 - Fax : +65 6735 5394 @ : [navril@fccsingapore.com->navril@fccsingapore.com] - Site : www.fccsingapore.com

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